EquipmentDaily

Logo for a website that has all kinds of articles about BIG machines. Also, the website servs as a marketplace where you can buy utilitary vehicles.
The logo takes one of the bigest machines (the crane) and uses it as a graphic element to make the logo memorable and easy to remember. Also, the orange/black dashed line remembers viewers of the specific colouring of monster vehicles like this. Perspective is used to add monumentality to the logo and make the viewer understand the massive size of that crane graphic element. A simple but impacfull font is used. The logo combines perspective, fomt, colouring and meaning to help the website achive a serious, unique and memorable visual identity.