MetalInk

New logo and identity for a company that uses forged iron and inox steel to create real works of art. From gates and fences to retro looking house and garden ornaments and details, thay can do anything. Based on this philosophy their new logo uses strong aggressive lettering and great visual impact to make the viewer “feel” the power of creation. 3 versions of the logo have been done: the first one base logo (simpler version) which can be used for black and white printing and other stuff that doesnt permit flashy visual effects, the second and third ones are made to look like made out of steel or flaming steel. The flashy visual effects ensure great visibility and “wow effect”, this making the company memorable and more thrust worthy. Their target client is easily impressed by visual effects.